Across Europe, people increasingly want to eat in a way that benefits both their well-being and the planet. What often stands in their way is not intention but practical guidance: knowing what to change, how to do it, and where to start.
FoodChoices4LIFE bridges that gap by launching Europe-wide campaigns that empower people to eat healthier, live sustainably, and waste less at home. From concrete tips to hands-on events, you will find practical, science-backed ideas for everyday use. Alongside the campaigns, FoodChoices4LIFE will train over 500 chefs, 60 journalists, and 40 local policymakers, strengthening skills and empowering communities to lead the shift towards healthy and sustainable diets. Citizens will also be able to try a new AI-powered app that helps them choose climate-smart meals and cut food waste, supporting healthier lives and a healthier planet – without compromising taste or tradition.
FoodChoices4LIFe continues the legacy of successful EU LIFE initiatives – Su-Eatable Life and Climate Smart Chefs – aligning with the EU Green Deal, Farm to Fork Strategy, Food 2030 Policy Framework, and European Climate Pact. By connecting evidence from nutrition, behavioural science, and environmental research, the project accelerates Europe’s shift toward diets that are both healthy and climate-smart.
What the project aims to achieve:
- Organise 100+ in-person events across Europe.
- Reach more than 500,000 people through social campaigns.
- Engage 500+ chefs to champion climate-friendly meals.
- Train over 60 journalists and 40 local administrators to shape awareness and policy.
- Help citizens cut dietary CO₂ emissions by 25–30%.
- Save households 5–10% on weekly food expenditure.