On 27 October, join our online workshop to discover how creator partnerships can strengthen awareness, engage the public, build trust and drive meaningful behavioural change.
How can a research result, a policy recommendation or a living lab finding reach the citizens it is meant to serve? More and more, the answer is trusted creators. Influencer marketing is no longer just a way to promote products. It is becoming a strategic communication tool for organisations working on sustainability, food systems, health and societal change. When done well, it turns complex topics into authentic stories that make sustainability relatable and actionable, without compromising credibility.
As part of CLEVERFOOD, BeInfluence is holding an interactive online workshop for communication, dissemination and stakeholder engagement professionals who want to use creator partnerships to reach citizens, communities and stakeholders.
Register here!
What you will learn
Through real-life case studies and practical insights, participants will learn how to:
- understand the principles and value of influencer marketing for purpose-driven organisations;
- select creators based on relevance, credibility and audience fit rather than follower count;
- develop authentic collaborations that inspire trust and engagement;
- define realistic objectives and evaluate collaborations with meaningful KPIs that go beyond reach and impressions;
- apply influencer marketing to public engagement, education and impact-driven initiatives, including the dissemination and citizen engagement goals of EU-funded projects.
The session will also hear from creators themselves, who will give a behind-the-scenes view of what makes a collaboration authentic and successful. You will leave with a clear framework for building influencer marketing into your communication strategy.
Who should attend
The workshop is open to communication managers, dissemination leads and project coordinators in Horizon Europe and other EU project consortia, Living Labs, NGOs and civil society organisations, research institutes and universities, public authorities and regional innovation agencies, and sustainability, food, health and climate initiatives. No prior knowledge of influencer marketing is needed.
Speakers
- Veronique Cox, Team Lead Institutional at BeInfluence Europe (moderator and speaker). Veronique has more than 20 years of experience in strategic communications, media and influencer marketing. She helps public institutions, NGOs and EU-funded initiatives connect policy, research and citizens through authentic digital storytelling.
- Lisa Grosjean, Campaign Manager at BeInfluence Europe. Lisa designs and delivers purpose-driven, creator-led campaigns on topics such as sustainable food systems, public health and innovation. She will share practical examples and lessons learned from European projects.
Photo by Vitaly Gariev on Unsplash