CHORIZO aims to improve the understanding of how social norms influence behaviour related to FLW generation. To significantly accelerate progress towards zero food waste, CHORIZO aims to use this knowledge to increase the effectiveness of decision-making and engagement of food chain actors, in changing social norms towards zero food waste.
Core activities
To achieve its aim, the project will provide evidence on the role of existing social norms in actors’ FLW behaviours through translating results from previous FLW actions into evidence and generate new evidence on social norms & FLW behaviours.
Second, CHORIZO will embed these research results into innovation products that can foster change of FLW-related social norms. These products include more effective (sector-based) guidance, communication & science education packages and capacity building actions.
Major outputs
CHORIZO will provide new knowledge on the appropriateness and impact of specific FLW prevention/reduction actions and on how social norms influence FLW behaviour.
CHORIZO will develop sector specific guidance to change social norms, including policy. Communication and education packages together with capacity building activities will contribute in changing social norms towards zero FLW at the consumer, corporate and policy level.
A second set of outputs are tools that support the innovation within FLW prevention and reduction activities. For example, a FLW prevention/reduction index can guide food actors in prioritising alternative actions based on results previously achieved. The FLW rapid appraisal tool will provide actors with knowledge on the key social norms that drive FLW in their contextual environment. Furthermore, there will be emphasis on the exploitation of the CHORIZO ‘Insighter’ datahub involving the rules-based data sharing of empirical evidence between data providers and consumers, and the provision of services to corporate actors pursuing FLW prevention initiatives.